Crystal Rock


Crystal Rock Holdings, Inc. Acquires Hartford Stamp

Merge Into New Crystal Rock Office Brand to Provide Immediate Benefits

WATERTOWN, CT--(Marketwire - November 1, 2010) -  Crystal Rock Holdings, Inc. (NYSE Amex: CRVP) has acquired the assets of Hartford Stamp and plans to merge the company with its highly-anticipated Crystal Rock Office brand. Crystal Rock recently announced its entry into the office products category, and now, has strategically acquired Hartford Stamp to provide immediate category expertise.

"As we formally enter into the office products category, we are even more confident that we'll be able to support the customers of both companies in a way that's a mutually rewarding opportunity," commented Peter Baker, President & CEO, Crystal Rock. "We've combined category expertise with existing strengths in distribution, service and infrastructure -- and feel we have positioned ourselves to deliver a great experience right out of the gate to customers buying office supplies."

Gary Archambault, President of Hartford Stamp added, "We are very pleased to bring our business and expertise in office products under the Crystal Rock Office brand. This is a unique opportunity to build upon our existing legacy and together, expand service offerings to a broader distribution base."

Customers of both companies will enjoy an ever-growing selection of products and services for their home or office -- through the Crystal Rock-owned Crystal Rock Waters, Vermont Pure Natural Spring Water and Cool Beans Coffee brands.

"We've spent nearly a century building the Crystal Rock name upon product innovation and excellence in customer service. We continue to focus on bringing more value to our customers, both tangible and intangible. We believe it will always be a consistent delivery of the little things that have the greatest impact on someone's day."

Crystal Rock Holdings, Inc. (NYSE Amex: CRVP) -- independently owned and operated and through its subsidiary Crystal Rock, LLC -- markets and distributes water, coffee, office supplies and other home and office refreshment products throughout the Northeast. The company is the largest independent home and office distributor of its kind in the United States. It bottles and distributes natural spring water under the Vermont Pure® brand, purified water with minerals added under the Crystal Rock® Waters label and roasts and packages coffee under its Cool Beans® brand. The majority of its sales are derived from a route distribution system that delivers water in 3- to 5-gallon reusable, recyclable bottles, and coffee in fractional packs or pods. With a new identity and the tagline, "Little Things Matter(SM)", Crystal Rock continues to set high standards in the home and office refreshment industry through technical innovation, a commitment to the environment, and the integration of its family roots into relationships with employees and customers. More information is available at www.crystalrock.com.

Note: This press release contains forward- looking statements that involve a number of risks and uncertainties that could cause actual results to differ materially from those indicated by such forward looking statements, including integration of acquisitions, ability to sustain and manage growth, changing market conditions, and other risks detailed in the company's filings with the Securities and Exchange Commission.



Contact:
Peter Baker
CEO
860-945-0661 Ext. 3001

Bruce MacDonald
CFO
802-658-9112 Ext.15